90-Day Edge — focused AI implementation programme for business owners

Scale

90 days to measurable
momentum.

Direction, focus, and a structured plan that builds real momentum with every cycle. Built for business owners who want to build something that works — not just keep up.

Start your 90-Day Edge → How it works

I’m using it a lot to the point that I may undervalue it — because it’s just become second nature to use it all the time. That’s gone from 3–4 hours down to 20 minutes. Instead of having to employ or contract a hundred different specialists — they’re all in there, and it’s all instant. It’s increased my possibilities… Now I can offer those as an additional service I can charge for. It’s made me feel like I can actually achieve more than I thought I could… I can do it with confidence. The experience went from really horrendous to wow, practically overnight. I’m using it a lot to the point that I may undervalue it — because it’s just become second nature to use it all the time. That’s gone from 3–4 hours down to 20 minutes. Instead of having to employ or contract a hundred different specialists — they’re all in there, and it’s all instant. It’s increased my possibilities… Now I can offer those as an additional service I can charge for. It’s made me feel like I can actually achieve more than I thought I could… I can do it with confidence. The experience went from really horrendous to wow, practically overnight.

"The businesses that scale aren't the ones that work harder. They're the ones that know exactly what to work on."

The 90-Day Edge is a structured programme that starts with a complete diagnostic of your business — where it is, where you want it to go, and exactly what's blocking it from getting there.

From that foundation, we build a strategic plan, map out your 90-day sprint, and coach you through execution. Every 90 days the goals reset and the process compounds.

No drift. No guesswork about what to work on next.

Complete business diagnostic — clarity on vision, blockers, and strategic direction
Strategic plan — 5 key actions mapped across your full time horizon
Clear 90-day sprint — specific, measurable, time-bound priorities
Sprint support — consistent check-ins throughout each cycle
Results documentation — everything measured and recorded

⚡

AI woven into every step

Most coaching programmes run on experience alone. The 90-Day Edge integrates AI throughout — so you get the strategic depth of seasoned coaches and the speed and analytical power of AI working for your business simultaneously. You move faster, and you move smarter.

The framework

How the 90-Day Edge works

We don't start with a sprint. We start with clarity — because direction matters more than speed.

Why this matters

Growth and scale are not the same thing.

Most business owners are chasing growth without realising it. The 90-Day Edge is built to help you scale.

Growth

1 input → 1 output

Working harder earns more — but every result still requires a proportional input of your time, money, or energy.

Scale

1 input → 5 outputs

You build systems that multiply your results. The same input produces far more output — with or without you in the room.

Phase 1

Diagnose

Weeks 1–2

A complete business diagnostic. We map your Sales Mountain — what you want your business to be for your life over the next 5, 10, or more years. From there: values, mission, vision, a thorough SWOT, and a Scale Diagnostic that identifies your three major blockers from scaling up.

Phase 2

Strategise

Weeks 2–3

We build your strategic plan — five key actions that, if completed, will result in achieving your goal. These are mapped across your full time horizon: 90 days, 1 year, 3 years, 5 years, and beyond. This gives you a complete roadmap.

Phase 3

Sprint

Weeks 3–12

We define exactly what needs to happen in the next 90 days to stay on the path to your one-year target — which feeds your three-year, five-year, and ultimate goal. Then we execute, with consistent coaching sessions to monitor and guide implementation.

Phase 4

Reset

Every 90 days

At the close of each cycle, we reset your goals and targets. What changed? What's the next 90 days? The diagnostic compounds — each cycle builds on the last and keeps your business pointed at your long-term goal.

Deliverables

What you get inside the 90-Day Edge

At programme start

Sales Mountain — clarity on what you want your business to give you over the next 5, 10+ years
Defined values, mission, and vision for your business
Full SWOT analysis
Scale diagnostic — your three major blockers from scaling identified
Strategic plan — 5 key actions mapped to your full time horizon (90 days → 1yr → 3yr → 5yr → 10yr)

Each 90-day cycle

90-day sprint plan — exactly what needs to happen this quarter to stay on track
Consistent coaching sessions to monitor and guide implementation
Sprint reset every 90 days — goals and targets refreshed as the business evolves
Results documentation — what changed, what improved, what's next

Who you work with

Carl Spruyt

Business Coach

Over four decades working with business owners across all industries and sizes — from startups to multi-million dollar operations. Carl brings the kind of pattern recognition that only comes from real depth.

Bryan McIntyre

Co-founder, DelegatedOS

Built DelegatedOS to solve the problem he saw first-hand as a business coach — clients who weren't getting enough value out of AI. Bryan bridges the gap between strategic vision and operational AI implementation.

"The key is not to prioritise what's on your schedule,
but to schedule your priorities."

— Stephen R. Covey

Who it's for

Built for business owners who want to build something that runs better

Not for people who want to think about it.
For people who are ready to do something different.

"No AI experience required"

You don't need to have deployed AI or have any AI background. This is for business owners who are willing to dive in, take action, and push through — even if everything about this is new.

"You want direction, not just execution"

You're not looking for someone to manage tasks. You want a structured approach that builds real momentum quarter by quarter.

"You're committed to 90 days"

The compounding happens across cycles. The clients who get the best results are the ones who commit to the process.

Questions

Frequently asked questions

Not necessarily — but it helps. The AI Business Lift gives us a clear picture of your business before we start, which means your diagnostic is sharper and your 90-day sprint is built on solid ground. If you haven't done it, we can discuss the best starting point for your situation.

Honestly, it depends on how much of a priority your goals are. The coaching sessions are structured and time-efficient. Outside of those, the effort you put in reflects what you get out. Clients who treat this as their top priority move the fastest — and that's a decision only you can make.

Life happens. We build in flexibility. If a cycle needs to be extended or paused, we'll restructure it around your business.

The 90-Day Edge is a yearly commitment — because real results take time, and we design the programme around that. That said, we don't believe in keeping clients who aren't happy. If it's not working for you, we just ask for 30 days' notice and we'll part on good terms.

We're based in Dunedin and Alexandra, Otago, New Zealand. Most sessions run as video calls, so location isn't a barrier. If you're local to either area, in-person sessions are absolutely an option — just let us know.

Ready to build something different?

Ready to build the momentum
that compounds?

Book a call and we'll start with the diagnostic — understanding your business, your vision, and what's standing between where you are and where you want to be.

Book a call →

90 days to measurablemomentum.